I noticed something strange this week when I was looking at my blog stats: I was getting traffic through direct referral from BuzzFeed.
How odd, I thought. What on Novice No Longer could possibly be relevant to BuzzFeed?
It wasn’t my homepage that was linked, but a specific article: Getting a busy and being social for the socially awkward.
The link was from an article titled 28 Problems Every Type-A Person Will Understand. It wasn’t until I viewed the article and got to number 18 that I realized the relevance — they weren’t linking to my article exactly, but to an image that I used in the article. They just wanted a picture of a busy calendar, which I included in my post.
I headed over to Google (using incognito) and did an image search for the words “busy calendar.” The picture from my blog that BuzzFeed used in its post was the first result.
So how did I get a picture for my blog to be the top image search result for a fairly common phrase (which ultimately resulted in a link from BuzzFeed)?
The answer is simple: alt attributes.